- published: 02 Dec 2013
- views: 4925
The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook. The results: Reach: 1,200,767 Likes: +3,114 Engaged users: 15,347 Happy winners: 24 Advertising Agency: Rodolfo, Sweden Creative Planner: Ludwig Jonsson Art Director: Fredrik Achatius Copywriter: Jonas Åkerlind Account manager: Adam Lundberg
Subscribe to our channel http://bit.ly/AJSubscribe As China announced its 'Cultural Development Guidelines', should the state control what society wants to see? At Al Jazeera English, we focus on people and events that affect people's lives. We bring topics to light that often go under-reported, listening to all sides of the story and giving a 'voice to the voiceless.' Reaching more than 270 million households in over 140 countries across the globe, our viewers trust Al Jazeera English to keep them informed, inspired, and entertained. Our impartial, fact-based reporting wins worldwide praise and respect. It is our unique brand of journalism that the world has come to rely on. We are reshaping global media and constantly working to strengthen our reputation as one of the world's most resp...
If This Video Sends You Into Ecstasy, You're Experiencing a Phenomenon Known as Autonomous Sensory Meridian Response With the help of the Star Angela Baby, Dove has made a creative video. In China, there's a whole strange videos of people whispering, tapping their fingers, scratching things, turning pages, crinkling paper or even making wet sounds with their mouth. For some Chinese people, hearing these sounds sends them into a tingly, relaxed state of pleasure. More information about Ads & Digital marketing in China : http://seoagencychina.com/digital-agency-shanghai-china/
The campaign was activated from June to Sep. 2011 in TW, HK and China. With Jay Chou and ASUS N series special edition being the center of our communication focus, we engaged with trendy and mobile target audience successfully with our advertising and experiential campaign.
www.thoughtfulchina.com This week on "Thoughtful China," Amrita Randhawa, president of Mindshare China, talks about how to evaluate the ROI of media spending, how media agencies should be structured to maintain growth in the future and how to evaluate the effectiveness of social media campaigns.
What marketers think of this ads from Sprite for the Chinese Market... Soft Drink market in China is quite competitive but dominated by giants that need to always work on Awarness, to not let their consumers forget them. More information about viral Marketing : http://agency.marketingtochina.com/viral-marketing-agency/
Amazon create a nice job with this Metro Ads campaign to let people think and scan the QR code. The O2O engagement is really important in China, and a hard challenge for most of brands. further readings : http://seoagencychina.com/revolution-of-o2o-is-happening-in-china/ http://www.marketing-chine.com/chine/strategie-wechat-big-boss-montblanc-decryptee
A local Brand design this Campaign a Freestyle Football campaign for the Chinese market and it is pretty good. Video is the trend in China : moe information http://fashionchinaagency.com/new-marketing-trends-china/ http://marketingtochina.com/what-you-should-know-about-digital-marketing-in-china/
10 of The Best Social Media Campaigns of 2015 10 - 00:08 Coca-Cola #MakeItHappy 09 - 00:19 Dove: Choose Beautiful YouTube Campaign 08 - 00:40 Taco Bell #TacoEmoji 07 - 01:07 McDonald's Super Bowl 2015 06 - 01:34 Exploding Kittens 05 - 01:58 GoPro's Skateboarding Cat 04 - 02:15 Squatty Potty 03 - 02:32 Domino's Pizza Delivery Emoji Campaign 02 - 02:57 Hefty Ultimate Cups #Blessed 01 - 03:18 Groupon's Banana Bunker ============================================================================================================== The Invesp Team http://www.invespcro.com/ Invesp Conversion Optimization Blog http://www.invespcro.com/blog/
During his recent trip to China towards the end of last year, US President Barack Obama made a point of praising free and uncensored internet access during a town hall-style meeting with students. And while the western press often delight in referring to China's censorship, the issue may now be more than just a debate over free speech. In today's BON feature, we hear from one Chinese analyst who fears that China's continued media restrictions could test already strained TRADE relations between China and the US. It's not the best start to the day to wake up one day and find that your favorite websites are no longer accessible. Unfortunately, that's what Chinese internet users have to face amidst the governments recent crackdown on what's deemed illegal material. At least 700 websites have ...
The Oreo Bonding Emoji campaign was launched in the spring of 2014. Utilizing China's most popular social media platform, Wechat, the brand's official account contained an app suitable for both parents and children, integrated seamlessly with O2O components.
With the effect of India-Pakistan encounter and China supporting Pakistan, Social Media has been running a campaign called Boycott China products ahead of the Diwali festival Subscribe Us - http://goo.gl/L0NKdD Like us @ https://www.facebook.com/studionnews Follow us @ http://twitter.com/StudioNonline Visit us @ http://www.studiononline.com Google+: https://plus.google.com/112945858247693633357/posts Watch GyanaYogi Channel : https://www.youtube.com/channel/UCglTd9kkemhAIpvPGnKgFYA Watch Studio N, the 24-hour Telugu news channel, for all the breaking news and news updates across the world including regional news, national news, international happenings, political news, entertainment news, sports updates, business trends, celebrity gossips, crime news and special programs such as See...
Subscribe to Official India TV YouTube channel here: http://goo.gl/5Mcn62 Modi's Make in India campaign makes big splash in China Social Media Links: Facebook : https://www.facebook.com/indiatvnews Twitter : https://twitter.com/indiatvnews For More Content: http://www.indiatvnews.com/video/
Createc, we believe that technology can enhance the brand value and experience.
Air Asia – Friendsy Facebook Campaign In 2012 Air Asia started flights from Sydney to Kuala Lumpur. But… they were up against fierce competition and lack of marketing budget. They needed brand awareness…fast So, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friends The plane would be entirely theirs plus Air Asia would fund a 3-day vacation And they could even choose seats for all of their friends Result? The whole campaign got viral and fan base of Air Asia got increased by 30% It generated a PR worth $1.5 million Around 2,300,000 people engaged with this contest
Stratfor Senior East Asia Analyst John Minnich discusses how Chinese President Xi Jinping is working to weed out corruption and consolidate his power and what might stop him. About Stratfor: Stratfor brings global events into valuable perspective, empowering businesses, governments and individuals to more confidently navigate their way through an increasingly complex international environment. For individual and enterprise subscriptions to Stratfor Worldview, our online publication, visit us at: https://worldview.stratfor.com/ And make sure to connect with Stratfor on social media: Twitter: https://twitter.com/stratfor Facebook: https://www.facebook.com/stratfor/ LinkedIn: https://www.linkedin.com/company/stra... YouTube: https://www.youtube.com/stratfor Learn more about Stratfor here...
Funny video of two girls chastising old man for spitting on ground.
Strator Deputy Managing Editor Lynn Wise and Vice President of East Asia Analysis Rodger Baker discuss how China will move forward with its anti-corruption campaign in 2016. About Stratfor: Stratfor brings global events into valuable perspective, empowering businesses, governments and individuals to more confidently navigate their way through an increasingly complex international environment. For individual and enterprise subscriptions to Stratfor Worldview, our online publication, visit us at: https://worldview.stratfor.com/ And make sure to connect with Stratfor on social media: Twitter: https://twitter.com/stratfor Facebook: https://www.facebook.com/stratfor/ LinkedIn: https://www.linkedin.com/company/stra... YouTube: https://www.youtube.com/stratfor Learn more about Stratfor here:...
Ideology is once again playing a major role in U.S.-China relations. Government warnings against the pernicious influence of “Western values” have surged under Xi Jinping. And that concern has influenced policies toward the Internet, traditional media, culture and entertainment, universities, think tanks, and non-governmental organizations. Can China succeed in blocking Western influence? That’s the focus of this edition of REWIND. Speakers: Anne-Marie Brady, Global Fellow, Wilson Center Richard McGregor, Public Policy Fellow, Wilson Center & Former Beijing and Washington Bureau Chief, Financial Times Robert Daly, Director, Kissinger Institute on China and the United States