- published: 02 Dec 2013
- views: 5724
The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook. The results: Reach: 1,200,767 Likes: +3,114 Engaged users: 15,347 Happy winners: 24 Advertising Agency: Rodolfo, Sweden Creative Planner: Ludwig Jonsson Art Director: Fredrik Achatius Copywriter: Jonas Åkerlind Account manager: Adam Lundberg
www.thoughtfulchina.com This week on "Thoughtful China," Amrita Randhawa, president of Mindshare China, talks about how to evaluate the ROI of media spending, how media agencies should be structured to maintain growth in the future and how to evaluate the effectiveness of social media campaigns.
Subscribe to our channel http://bit.ly/AJSubscribe As China announced its 'Cultural Development Guidelines', should the state control what society wants to see? At Al Jazeera English, we focus on people and events that affect people's lives. We bring topics to light that often go under-reported, listening to all sides of the story and giving a 'voice to the voiceless.' Reaching more than 270 million households in over 140 countries across the globe, our viewers trust Al Jazeera English to keep them informed, inspired, and entertained. Our impartial, fact-based reporting wins worldwide praise and respect. It is our unique brand of journalism that the world has come to rely on. We are reshaping global media and constantly working to strengthen our reputation as one of the world's most resp...
Funny video of two girls chastising old man for spitting on ground.
Hi peeps! Welcome back to our weekly series - China Influencer Trends - where we use PARKLU's big data to analyze what’s trending on China’s social media in the areas of fashion, beauty, fitness, food, travel, & more. Perhaps you notice that there is a very active beauty campaign on China’s social media this week – it is the Estee Lauder double wear foundation campaign! For their double wear foundation campaign, Estee Lauder launched a significant KOL marketing initiative inviting a ton of KOLs to create contents for the product. Double wear foundation – their main focus product for this summer, is super long-lasting and water, oil, and sweat resistant… They called this foundation 油皮亲妈, which means "a perfect match for oily skin"! The hashtag Estee Lauder used: #脱粉算我输# was a bold stat...
The campaign was activated from June to Sep. 2011 in TW, HK and China. With Jay Chou and ASUS N series special edition being the center of our communication focus, we engaged with trendy and mobile target audience successfully with our advertising and experiential campaign.
During his recent trip to China towards the end of last year, US President Barack Obama made a point of praising free and uncensored internet access during a town hall-style meeting with students. And while the western press often delight in referring to China's censorship, the issue may now be more than just a debate over free speech. In today's BON feature, we hear from one Chinese analyst who fears that China's continued media restrictions could test already strained TRADE relations between China and the US. It's not the best start to the day to wake up one day and find that your favorite websites are no longer accessible. Unfortunately, that's what Chinese internet users have to face amidst the governments recent crackdown on what's deemed illegal material. At least 700 websites have ...
How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results! http://www.fashionbyfeelings.com
The Oreo Bonding Emoji campaign was launched in the spring of 2014. Utilizing China's most popular social media platform, Wechat, the brand's official account contained an app suitable for both parents and children, integrated seamlessly with O2O components.
10 of The Best Social Media Campaigns of 2015 10 - 00:08 Coca-Cola #MakeItHappy 09 - 00:19 Dove: Choose Beautiful YouTube Campaign 08 - 00:40 Taco Bell #TacoEmoji 07 - 01:07 McDonald's Super Bowl 2015 06 - 01:34 Exploding Kittens 05 - 01:58 GoPro's Skateboarding Cat 04 - 02:15 Squatty Potty 03 - 02:32 Domino's Pizza Delivery Emoji Campaign 02 - 02:57 Hefty Ultimate Cups #Blessed 01 - 03:18 Groupon's Banana Bunker ============================================================================================================== The Invesp Team http://www.invespcro.com/ Invesp Conversion Optimization Blog http://www.invespcro.com/blog/
Amazon create a nice job with this Metro Ads campaign to let people think and scan the QR code. The O2O engagement is really important in China, and a hard challenge for most of brands. further readings : http://seoagencychina.com/revolution-of-o2o-is-happening-in-china/ http://www.marketing-chine.com/chine/strategie-wechat-big-boss-montblanc-decryptee
Are you tired of garbage littering your streets? This is our plan to change that. Connect with us! Twitter: https://twitter.com/pogo_media Facebook: https://www.facebook.com/pogomediacompany Instagram: https://www.instagram.com/pogomedia Music: Brooks by Kai Engel http://goo.gl/RfGIME Transcription: Hello, my name is Joe VanHorn and I have an idea. But first let me tell you about my city. I live in Columbus Ohio where we have tons of local breweries, restaurants and small businesses. Our downtown scene continues to evolve. We have various sports teams which we passionately support including one rather large program that you may have heard of. O-H...I-O! We have so many things to be proud of. The abundance of trash is not one of them. This leads me to an idea and potential solution. Th...
Subscribe to us on Youtube: https://www.youtube.com/user/CCTVcomInternational Download for IOS: https://itunes.apple.com/cn/app/cctv-news/id878031632?mt=8 Download for Android: https://play.google.com/store/apps/details?id=com.cn.cctvnews Follow us on: Facebook: https://www.facebook.com/cctvcom Twitter: https://twitter.com/cctv Instagram: http://instagram.com/cctv
Ideology is once again playing a major role in U.S.-China relations. Government warnings against the pernicious influence of “Western values” have surged under Xi Jinping. And that concern has influenced policies toward the Internet, traditional media, culture and entertainment, universities, think tanks, and non-governmental organizations. Can China succeed in blocking Western influence? That’s the focus of this edition of REWIND. Speakers: Anne-Marie Brady, Global Fellow, Wilson Center Richard McGregor, Public Policy Fellow, Wilson Center & Former Beijing and Washington Bureau Chief, Financial Times Robert Daly, Director, Kissinger Institute on China and the United States
Check Out The X22 Report Spotlight YouTube Channel – https://www.youtube.com/channel/UC1rnp-CySclyhxyjA4f14WQ Join the X22 Report On Steemit: https://steemit.com/@x22report Get economic collapse news throughout the day visit http://x22report.com Report date: 01.18.2018 Housing starts crash in December and November was revised lower. The party is over the Philly Fed declines. Trumps says it would be best to cancel NAFTA. The dollar is free fall. Chinese Treasury holding decline and it could accelerate if a trade war is pushed on them. The central banks are preparing to take down the economy, they just wanted Trump to have enough time in the White House to take full responsibility of the economy. It has begun the corporate media and central bank is making their move. All source links...
Subscribe to Official India TV YouTube channel here: http://goo.gl/5Mcn62 Modi's Make in India campaign makes big splash in China Social Media Links: Facebook : https://www.facebook.com/indiatvnews Twitter : https://twitter.com/indiatvnews For More Content: http://www.indiatvnews.com/video/
What marketers think of this ads from Sprite for the Chinese Market... Soft Drink market in China is quite competitive but dominated by giants that need to always work on Awarness, to not let their consumers forget them. More information about viral Marketing : http://agency.marketingtochina.com/viral-marketing-agency/