Mass media

The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilise the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside of buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.Event organizing and public speaking can also be considered forms of mass media.

Media of China

The Media of the People's Republic of China (alternatively Media of China, Chinese Media) consists primarily of television, newspapers, radio, and magazines. Since 2000, the Internet has also emerged as an important communications media which is under the supervision of Chinese republic.

Since the founding of the People's Republic of China in 1949 and until the 1980s, almost all media outlets in Mainland China were state-run. Independent media outlets only began to emerge at the onset of economic reforms, although state-run media outlets such as Xinhua, CCTV, and People's Daily continue to hold significant market share. Independent media that operate within the PRC (excluding Hong Kong and Macau, which have separate media regulatory bodies) are no longer required to strictly follow journalistic guidelines set by the Chinese government. Hong Kong, though, is witnessing increasing complaints about self-censorship. However, regulatory agencies, such as the General Administration of Press and Publication (GAPP) and the State Administration of Radio, Film, and Television (SARFT), continue to set strict regulations on subjects considered taboo by the government, including but not limited to the legitimacy of the Communist Party, government policies in Tibet and Xinjiang, pornography, and the banned religious topics, such as the Dalai Lama and the Falun Gong.

China

China, officially the People's Republic of China (PRC), is a sovereign state in East Asia. It is the world's most populous country, with a population of over 1.35 billion. The PRC is a one-party state governed by the Communist Party, with its seat of government in the capital city of Beijing. It exercises jurisdiction over 22 provinces; five autonomous regions; four direct-controlled municipalities (Beijing, Tianjin, Shanghai and Chongqing); two mostly self-governing special administrative regions (Hong Kong and Macau); and claims sovereignty over Taiwan.

Covering approximately 9.6 million square kilometers, China is the world's second-largest country by land area, and either the third or fourth-largest by total area, depending on the method of measurement. China's landscape is vast and diverse, ranging from forest steppes and the Gobi and Taklamakan deserts in the arid north to subtropical forests in the wetter south. The Himalaya, Karakoram, Pamir and Tian Shan mountain ranges separate China from South and Central Asia. The Yangtze and Yellow Rivers, the third- and sixth-longest in the world, run from the Tibetan Plateau to the densely populated eastern seaboard. China's coastline along the Pacific Ocean is 14,500 kilometres (9,000 mi) long, and is bounded by the Bohai, Yellow, East and South China Seas.

Social media

Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. These changes are the focus of the emerging field of technoself studies. Social media differ from traditional or industrial media in many ways, including quality,reach, frequency, usability, immediacy, and permanence. Social media operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media that operates under a monologic transmission model (one source to many receivers).

Estée Lauder

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